Multiple locations

Priority Wine Pass

Nathan Kirchhoff

Deal Expert

Why We Love This Deal

Fully Refundable

Buy this offer now and redeem it through December 31, 2020. Or, get a 100% refund if you choose not to redeem. Learn more

The Priority Wine Pass features special offerings at more than 400 wineries, from San Diego to Napa to Woodinville, Washington. Get a yearlong pass for $39.


10:17 a.m. CT July 28

See “full list of offers” to identify wineries of interest — then call to check on operating statuses and hours.

What’s Included

  • $39 for one Priority Wine Pass (reg. $59.99)

  • $55 for two passes (reg. $119.98)

  • Voucher can be purchased and redeemed in exchange for the pass immediately; pass lasts for 365 days from purchase date

  • Covers experiences throughout California, Oregon and Washington; see the full list of offers

  • Includes complimentary and two-for-one tastings, bottle discounts, food-pairing upgrades and more

  • See what to expect

  • Note: Some winery experiences require each guest to have a pass, and some cover two people per pass; see the list of offers for more detail

“Pretty easy to setup tastings and confirm that they accepted the pass. It definitely saved us money – other people in our group ended up buying passes afterwards.”


Aug 16, 2019 – alamo, USA

See All 13 Member Ratings

  • Visit at your leisure across the span of a full year
  • Pays for itself in just one to two visits
  • Use each offer as many times as you’d like
  • Get the pass instantly; access it by email or with the Priority Wine Pass app
  • Try places like Tooth & Nail Winery in Paso Robles or Lorimar Winery in Temecula

Travelzoo Tip: Take advantage of the complimentary concierge service — answer a set of questions, and the Priority Wine Pass team will create a personalized itinerary with insider tips and ways to get the most out of your pass.

100% Refundable: If you change your mind about redeeming for the Priority Wine Pass, Travelzoo will give you a full refund of your purchase.

Voucher can be redeemed in exchange for the pass immediately. See voucher for online booking info. This offer is good for the emailed pass; if you’d also like a physical pass, you can pay an extra $4.99 per pass directly to the merchant. Tax, if applicable, and gratuity are not included. Please tip accordingly for each experience. Voucher can be purchased and redeemed in exchange for the pass immediately; pass is valid for 365 days from purchase date. Some winery experiences require each guest to have a pass and some winery experiences cover two people per pass; see full details. Must be of legal age to consume alcohol. Cannot combine with other offers. You must check with individual wineries for tasting room hours and days of operation (by calling or visiting winery websites). See full terms.

Quality of Service

Quality of Activity

Value for the Money

Ease of Booking

Show Reviews

Enjoyed Most

Pretty easy to setup tastings and confirm that they accepted the pass. It definitely saved us money – other people in our group ended up buying passes afterwards.

Aug 16, 2019
alamo, USA

Enjoyed Most

Extremely satisfied with my purchase! This is a hidden gem! You get free tastings to SO MANY amazing wineries! We got the value of our purchase back in our first tasting! They even have a concierge service! We received recommendations for wineries, transportation, activities, and they even offer discounts for hotels. When we called in they helped up map where to go & what to do!

Other Comments

If you like wine, or know someone who does, you will LOVE the priority wine pass!

Aug 15, 2019
Hayward, USA

Enjoyed Most

We purchased this for a visit Napa not really knowing what to expect, but let me tell you— We were blown away by the value!!! It was our first tasting trip so we decided to use the concierge service. Jamie gave us incredible recommendations on where to go tasting and an amazing lunch spot. This alone was worth the pass. When it came time to go tasting we felt like VIPs flashing our cards and getting discounts. The savings more than paid for the pass and now we’ve decided to visit some of their other regions. We’re so happy we found Priority Wine Pass and absolutely recommend it to anyone going wine tasting. It’s a no brainer!

Other Comments

We couldn’t be more happy with our Wine Passes! They’ve already more than paid for themselves. Can’t wait to use them on even more wine tasting getaways 🙂

Aug 02, 2019
Laguna Beach, USA

Enjoyed Most

My boyfriend had never been wine tasting in St. Helena, so I surprised him with a day of tasting and the Priority Wine Pass was perfect! We got to go to 4 wineries throughout the day and got 2 for 1 tastings at every winery. This pass allowed us not only to get cheaper tastings but to visit new wineries. Highly recommend!

Other Comments

It’s worth it!

Jul 01, 2019
San Bruno, USA

Enjoyed Most

It saved us a ton of money for our wine tasting weekend in Napa and was super easy to purchase and use.

Other Comments

We heard about this pass through a friend and wm wife and I just spent a weekend in Napa and the Priority Wine Pass saved us a ton of cash! Not only did they have access to all of the wineries that we wanted to visit before we heard about this but the discounts and free tastings were awesome. I would recommend this to anyone looking to go on a wine tasting weekend or trip.

May 28, 2019
Napa, USA

Enjoyed Most

This pass was even more great than I expected!! Once I claimed my pass on the website, I was able to communicate with the company to help with Winery recommendations. It was so easy and they responded quickly!! I think I’ll give these as a Father’s Day gift and maybe stocking stuffers this next Christmas!

May 28, 2019
San Francisco, USA

Enjoyed Most

We were visiting Napa from Texas and in searching for deals came across the Priority Wine Pass offer on Travelzoo. After purchasing and claiming the pass, I filled out the concierge request and received a quick response. They provided a few winery recommendations and experiences saving us endless time researching what to prioritize. Two highlights included the Davies Vineyard Cavier brunch (where they poured 10 glasses of Schramsberg sparkling wine and reds and paired with some incredible bites and a whole lot of caviar), and the Blending experience at Conn Creek (where I made my own bottle of wine to take home) – AMAZING! This pass saved us money just by going to one suggested location. We had a fantastic experience and so much was due to the useful assistance of Priority Wine Pass.

May 27, 2019
Southlake, USA

Enjoyed Most

2 for 1

Other Comments

Tried to use the included concierge service however received reply a week after.

May 25, 2019
Walnut, USA

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