This discussion took place at #ATM2016, Wednesday 27th April on the Showcase Theatre Stage.
Dubai has created a global name for providing family oriented tourism and continues to press forward with Medical Tourism. With the rising awareness and emergence of wellness tourism it is natural for Dubai to explore this opportunity to create a new tourist niche for a city already globally popular with tourism.
We shall examine what is happening and speaking to experts that are responsible for developing wellness tourism in Dubai. We shall hear about a study on the subject and follow this with two very different case studies that use different interpretations of wellness to achieve the same goal of attracting more tourists to Dubai.