PILIPINAS GINAYA ANG SOUTH AFRICA? | DoT plagiarize Africa 2014 tourism ad | McCann, Thinking Pinoy
A possible mishap committed by the Department of Tourism (DOT). DOT’s concept and copy for the advertisement were eerily similar to the one made by South Africa in 2014.
McCann Worldgroup Philippines, the advertising agency behind the Philippines’ latest tourism ad, has denied allegations of plagiarism.
In a statement, the firm said its TV ad “was inspired by the story of a visually-impaired foreigner who has made the Philippines his home and who has come to experience the Philippines in different ways.”
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