The WTTC has approved Egypt’s regulation for the resumption of tourism to Egypt and offered the country the Safe Travel Stamp. in a Video Conference call Gloria Guevara, WTTC president and CEO told Dr Khaled El-Enany Minister of Tourism and Antiquities that she is delighted to see major countries and destinations such as Egypt and Slovenia joining the growing list of global destinations adopting our private sector protocols,” said Gloria Guevara, WTTC president and CEO. “This not only shows the success of the WTTC Safe Travel stamp but also demonstrates its importance to travellers and those who work in the sector. “We thank these destination countries and cities for working with WTTC and this time is the time for cooperation.”
On his part, Dr. El-Enany said that he is quite pleased with the decision issued today by the WTTC to grant Egypt its “Safe Travel Stamp”. This is a milestone in our bilateral cooperation with the WTTC. This decision reflects Egypt’s commitment to the SAFE resumption of inbound tourism with strict comprehensive hygiene safety measures starting July 1, 2020, to its superb, sunny, and healthy beaches. Looking forward to welcoming you soon in Egypt’s resorts in the Red Sea and South Sinai Governorates and the Mediterranean Coast in Matrouh Governorate,” he pointed out.
The WTTC designed the stamp to enable travellers to identify destinations and businesses that adopted its health and hygiene global standardized protocols and travel safely. New decisions in the Board of Directors of the Supreme Council of Antiquities to encourage cultural tourism Within the framework of the efforts of the Ministry of Tourism and Antiquities to stimulate foreign tourists arriving in Egypt, the Board of Directors of the Supreme Council of Antiquities, in its session headed by Dr. Khaled El-Enany, Minister of Tourism and Antiquities, adopted several decisions working to promote and support cultural tourism during the upcoming tourist season.
These decisions included extending the period of the “Summer in Upper Egypt” initiative launched by the Ministry of Tourism and Antiquities from several months to support and encourage cultural tourism programs in Upper Egypt during the summer period as the number of visitors decreased due to the high air temperature, so the board of directors of the Supreme Council of Antiquities took, for the first time then, a decision to reduce the rate of 50% of the full foreign tickets prices in the archaeological areas and museums open to visit in the governorates of Qena, Luxor and Aswan, where all foreign tourists will pay a flat rate, which is the price of foreign students tickets, representing 50% of the price of the full ticket. In continuation of this support, the initiative’s activation period was extended, exceptionally, until October 31, 2020.
“Same Great Feelings” ad campaign movie
In the context of the advertising campaign launched by the Ministry of Tourism and Antiquities under the title “Same Great Feelings”, the Ministry has launched an advertising film entitled “A Tourist’s Trip in Egypt” on Egyptian, Arab and international social media platforms. Sunday, June 21, 2020, the Ministry of Tourism and Antiquities launched the promotional film titled “A Tourist Trip in Egypt,” in light of the announcement of Egypt’s willingness to receive incoming tourism to the Egyptian tourist destination as of July 2020.
The production of this film came within the advertising campaign launched by the Ministry represented by the Egyptian General Authority for Tourism Promotion, under the title “Same Great Feelings “on the Internet and various social communication platforms in the main markets exporting tourism to Egypt from the Arab Gulf countries, Europe and Asia, including Germany, Italy, the Czech Republic and Ukraine, as a first stage.
This is in addition to showing the film to a number of Arab and international TV channels, such as the CNN network and Discovery Channel. The Egyptian General Authority for Tourism Promotion funded the promotional campaign for the film, and the Egyptian Federation of Tourist Chambers and Tourist Investors funded the production of the film. This advertising campaign aims to communicate and interact with the Arab and international audience in order to inform them of the preparations and measures taken by Egypt to receive tourists again after taking all precautions to prepare for the return of tourism and make the stay of tourists enjoyable and safe at the same time, showing the diversity and distinctiveness of the Egyptian tourist product and its destinations.